Food Photography Brings Food to Life

I was given the opportunity by a client of mine to work with a photographer who specializes in photographing food. Initially, I thought the couple of days we had planned together would suffer for excitement. I was wrong when I found myself fascinated by how hard it is to make food look good enough to want a consumer to purchase it and how much difference a quality photograph can name in providing a mouth-watering spectacle.

My visit was to Cooke Studio, managed by commercial photographer Colin Cooke, who specializes in food photography. Interested parties can find a series of commercial, editorial, and still life portfolios on the website for a general sample of the studio's work. It certainly takes talent to be a commercial photographer, but even more to make food photography look so good. Cooke Studio has had such high profile clients like Häagen-Daas, Dove, Healthy Choice, Ecco Domani, Dannon, and Renaissance.

As a commercial photographer, Colin Cooke has had to use the typical tools of the trade - lighting, angles, real and digital enhancements that every commercial photographer needs to know. Food photography is much like shooting still life, Photo editing except a commercial photographer has two goals: the first is to make each final product a work of art. The second is to sell the item. For food photography, this means that a commercial photographer must make the food look as edible and mouth-watering as possible. Of course, in this instance, food photography is different from most other kinds of commercial photography because its subjects tend to go bad. As a result, a commercial food photographer has to either take a great picture quickly or have many of the commercial items on hand. Or a professional food photographer can delve into his bag of tricks.